"Influencer: The Power to Change Anything", by Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler, offers practical strategies for implementing change in the healthcare workplace.
It's no surprise that healthcare is fraught with change, both imposed and initiated. A quick scan of the health system on any given day produces examples of new technology, promising medications or ground-breaking procedures.
Yet successful implementation is questionable for a majority of those examples. Not because the tool or product is subpar per se, but because leaders typically don't know how to introduce "new" or "change" into organizations...and make the transformation last.
An intriguing book, "Influencer," helps alter that less-than-stellar track record. Written by the team that brought us the highly successful "Crucial Conversations," "Influencer" is a breath of fresh air to change management practitioners and leaders who struggle to get teams from Point A to Point B or perhaps introduce a concept and make it stick.
“Smart influencers appreciate the amazing power humans hold over one another, and instead of denying it, lamenting it, or attacking it, influencers embrace and enlist it.”
Of course not just applicable to healthcare, the book is chock full of very practical techniques that extend beyond the normal tenets of leading change. Sure, any leader initiating significant change should consider shared vision, a compelling case for improvement, executive modeling, extensive communications, and other helpful practices. But one won't find those in "Influencer." Instead, the book presents a model based on six core "lenses" through which to examine opportunities to imbed change in practically any situation.
Before I share the six segments, I'd like to focus on the cornerstone idea of the book. The authors posit that only a few "vital behaviors" are necessary to drive real change. These several actions (within any scenario) spur people to alter attitudes and behaviours unlike any other stimuli. And it's by centering on these vital behaviours that a successful influencer achieves long term change.
As for the six-segment model of influence, the authors offer an easy-to-learn and compelling guide applicable to practically any transformational need. Realizing that change foremost is an individual "choice," the writers base the model on two critical questions asked at the personal level:
Each of three participant segments is filtered through two perspectives: motivation and ability.
As Sidney Taurel, CEO of Eli Lilly & Company, observed, "Influencing human behavior is one of the most difficult challenges faced by leaders". If you face a need for transformation, consider "Influencer" and its many empowering processes. It can help to ensure the tremendous effort to move to Point B is not in vain, but instead is a profound and sustained improvement.