Academics, consultants, leaders, and authors Rob Goffee and Gareth Jones have not created a step-by-step manual for becoming an effective leader. In fact, they are adamant that such "recipes for leadership" don't even exist. What they have done is crafted a thoughtful and well-researched guide that leads readers through a path of self-awareness, emerging at the other end with clear ideas on what will make them a successful, authentic leader.